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Community Transport Forum

With news of cuts and councils going bust, does this mean that community transport is going to have a bumpy year?I must admit that without our volunteer drivers, we would have closed months/years ago - and fortunately, they came back post covid too - but I often think that community transport transcends finance, and people do it because it’s a worthwhile activity irrespective of cost.The reality is though, you can’t run a car without fuel and someone’s pocket if things got that bad.What ways have you found cuts have hurt your services and have you come up with any innovative solutions along the way? <a data-hashtag class="hashtag" data-id="finance" href="/search?hashtag=finance">#finance</a> <a data-hashtag class="hashtag" data-id="cuts" href="/search?hashtag=cuts">#cuts</a> <a data-hashtag class="hashtag" data-id="government" href="/search?hashtag=government">#government</a> <a data-hashtag="" class="hashtag" data-id="communitytransport" href="/search?hashtag=communitytransport"> <a data-hashtag class="hashtag" data-id="communitytransport" href="/search?hashtag=communitytransport">#communitytransport</a> </a>

With news of cuts and councils going bust, does this mean that community transport is going to have a bumpy year?I must admit that without our volunteer drivers, we would have closed months/years ago - and fortunately, they came back post

Dealing with Cuts and Bankrupt Councils

Just some digital marketing ideas for you regarding CT with a little help from ChatGPT I must confess! But you could use this for attracting volunteers / promoting your services online:<ul><li>Website Development: User-Friendly Design: Ensure your website is easy to navigate, mobile-friendly, and has clear call-to-actions (CTAs).</li><li>SEO Optimisation: Optimize your website for search engines by incorporating relevant keywords related to community transport services.</li><li>Content: Include detailed information about your services, pricing, areas covered, and any unique selling points (USPs).</li><li>Content Marketing:Blog: Regularly publish blog posts on topics related to community transport, like the benefits of community transport services, success stories, or tips for users.Video Content: Create engaging video content that showcases your services, customer testimonials, or behind-the-scenes looks.</li><li>Social Media Marketing:Platform Selection: Choose platforms where your target audience is most active, like Facebook, Twitter, or LinkedIn.Consistent Posting: Share updates, news, and engaging content regularly.</li><li>Community Engagement: comments and messages promptly.</li><li>Email Marketing:</li><li>Newsletters: Send out monthly newsletters with updates, special offers, or interesting articles.</li><li>Segmentation: Tailor your emails based on the audience segment (e.g., regular customers, potential customers, partners).</li><li>Online Advertising:</li><li>Local SEO and Google My Business:Google My Business: Register and maintain an up-to-date Google My Business profile.Local Directories: List your service on local business directories and review sites.</li><li>Partnerships and Outreach:Collaborations: Partner with local businesses or organizations to broaden your reach.Guest Posts: Contribute articles to popular local blogs or websites.</li><li>Analytics and Feedback:Monitor Performance: Use tools like Google Analytics to track website traffic and campaign performance.Customer Feedback: Regularly gather feedback from users to improve and tailor your services.</li><li>Influencer and Community Relations:Local Influencers: Collaborate with local influencers to reach a broader audience.Community Events: Participate in or sponsor local events to increase visibility.</li><li>Promotional Offers and Referral Programs:</li><li>Discounts and Offers: Introduce special offers for first-time users or discounts for referrals.</li><li>Loyalty Program: Implement a loyalty program for regular customers.</li></ul>

Just some digital marketing ideas for you regarding CT with a little help from ChatGPT I must confess! But you could use this for attracting volunteers / promoting your services online:<ul><li>Website Development: User-F

Community Transport Digital Marketing Ideas

Here are just some ideas we’ve had in the office on how to improve community transport this year and beyond!<ul><li>Collaboration and Integration: Building better collaboration and coordination between community transport providers and other transportation services, such as public transport operators and taxi companies. By integrating these services, we can create a more seamless and interconnected transport network, offering passengers a wider choice of options and reducing duplication of routes.</li><li>Better Response to Demand: Find out more about what our passengers want and need from us along with the nature of how we respond to their demands. Very often we’re waiting for journeys and on hold without realising there are members isolated who need our help. We think there needs to be better communication in relation to the demand for services and how we reach out to potential and existing passengers.</li><li>Embracing Technology: We took the leap a couple of years ago to switch from CATTS to Road XS. It’s the best decision we made as it’s completely modernised our services. The software has made us much slicker and able to manage our drivers better. They also love the driver portal as it saves us and them time plus travel to pay admin fees to us. Take the leap w ith technology if you have the chance. We’re looking at setting up a DRT service now with Road XS which we otherwise would just never have been able to do.</li><li>Accessibility and Inclusivity: Ensure that community transport is accessible and inclusive for all passengers, regardless of their mobility needs. This includes improving the physical accessibility of vehicles, providing accessible booking options, and training staff to assist passengers with disabilities or special requirements. Additionally, establish partnerships with community organizations to offer transport services for vulnerable groups or those living in remote areas.</li><li>Subsidies and Funding: Increase investment in community transport to make services more sustainable and affordable. Governments and local authorities could allocate funding specifically for community transport projects, including the purchase of new vehicles, software, maintenance, and staff training. Explore partnerships with local businesses or sponsorships to further support funding efforts. What ideas do you have too for improving CT?</li></ul>

Here are just some ideas we’ve had in the office on how to improve community transport this year and beyond!<ul><li>Collaboration and Integration: Building better collaboration and coordination between community transport